OUR STORY

Rookinis is made for all the women, once young girls who had to watch their peers develop before they did. Women who were made fun of by the other boys and who developed insecurities about the size of their chest because of it. Those are the women we do this for. 

And if there is one thing we want to tell those women, it's that we wish you knew how beautiful your small chest is. And we hope that Rookinis is the beginning of you realizing that. 

Now, our story told by our founder, Jayde Edgren.

Rookinis started with a 30-year-old sewing machine on my parents’ living room table. But the truth is, it existed long before I ever learned how to sew.

When I was in 10 years old, some of my friends and classmates started to wear bikinis and bras.

I remember asking my friends if I could come over just to look at and try on their bikinis and bras. I was so captivated by the bright colours, and all the shapes and styles a bikini could come in. It really was love at first sight.

But my friends developed a lot faster than I did. And I just remember wondering if one day, I ever would, develop.

Then, when I was 19, I was going on a trip to Mexico, and I found it incredibly difficult to find bikinis that fit and were proportionate to my small chest.

So when I got back from the trip, I started practicing on my mom’s 30-year-old sewing machine with fabric scraps I cut out of an old h&m bodysuit. And the rest was history.

Now, Rookinis has grown into something so much bigger than I intended it to be. Rookinis has grown my love for bikinis so much more. Because now I can wear bikinis that fit me.

I wanted to share Rookinis with you because women shouldn’t have to shop in the kids section to find bikinis that fit their bodies. 

I didnt want to design swimwear that pushed your boobs in uncomfortable positions just to appear “bigger.” I wanted to make swimwear that fits, that is sexy, and is comfortable. 

If you're still reading this and have a small chest, understand one thing. There is nothing wrong with your small chest. You’ve just been made to feel that way by the fashion industry not making your size, and immature little boys making rude remarks.

Thank you with all of my heart, Rookinis would not be possible without your support.

-Jayde